Services

Book Your Call

Services

Google Ads

Services

Our Process

Book Your Call

Services

Google Ads

Services

Our Process

Book Your Call

Scale Your New Customer Growth On Google Ads

Scale your new customer growth with Google Ads. Strategy, ads, creative and landing pages under one roof. One complete Google Ads growth system.

Book your growth planning call

Ad Spend Managed

£15m

Average ROAS Boost

3.8X

Revenue Generated

£60m+

Why growth on Google stalls

Search and Shopping only reach people who are already searching for what you sell. That works until you have captured most of that demand. After that, more budget mainly pushes up your CPCs, as more brands bid on the same searches.

To keep growing, you need to work on the whole funnel. Reach more people at the top, enter the right auctions in the middle and convert more of your traffic at the bottom.

Book your growth planning call

ReachYouTube · Demand Gen · AI Max

RelevanceFeed · titles · attributes · images

ConversionLanding and presale pages

MeasurementServer side tracking · new customers, across every layer

Your demand is capped.

If you only run Search and Shopping, your sales are limited by how many people search for your products. CPCs keep rising as more advertisers bid on the same searches. We grow your search pool with broader searches and AI Max, and reach new people on YouTube and Demand Gen. The more people who know your brand, the more of them buy when they see you in Search and Shopping, and your brand searches grow too.

What happens to your ROAS when you push more budget into Search and Shopping?

Google doesn’t know what you sell.

Your feed is your targeting in Shopping. Weak titles, descriptions, GTINs, attributes and images put your products into the wrong searches, or searches nobody makes. Those clicks don’t convert. Our feed optimisation tool rebuilds your product data around real search volume, so Google enters the most relevant, highest value auctions for each product.

When did someone last rewrite your product titles and images?

Budget goes to products that don’t make money.

Google spends against platform ROAS. It can’t see your margins. We work with your team and your backend numbers to find the products that make you money, then move spend towards them and away from the ones that don’t.

Do you know which products make money on Google after margin and returns?

Your pages can’t convert colder traffic.

Product pages, collection pages and the homepage work for people who are ready to buy. Someone from a broader search or a YouTube ad doesn’t know or trust you yet. We build landing and presale pages for each audience and stage of intent. On traffic to your top products, that typically lifts conversion rate by 15 to 30%.

How many of your landing pages were built for a specific search or audience?

Why Choose Vida?

Most Google agencies only touch the ads. We take the whole funnel off your hands, with one team accountable for the result.

The whole funnel, one team

Strategy, media buying, creative and landing pages under one roof. Fully aligned to help you reach your goals.

A senior growth specialist

One senior specialist works closely with you across media buying, creative and landing pages. No junior account manager in the middle.

Async by default

Weekly written summaries by Slack or email. What changed, why and what’s next. Meetings as and when you want them.

Month to month

Month to month contracts. We’re incentivised to keep your performance strong.

Book your growth planning call

How Our Google Ads Process Works

This is the work that goes into your account every month. Each part feeds the next. A better page lifts your conversion rate, which lowers what you pay per sale, which frees up budget for creative that brings in new customers.

More people seeing your brand

YouTubeDemand GenAI Max

YouTube and Demand Gen campaigns across YouTube, Gmail and display, plus broader search and AI Max to grow your search pool.

A feed Google understands

TitlesGTINsImages

Titles, descriptions, GTINs, attributes and product images optimised with our feed tool, so your products enter the right auctions.

Budget behind your best margins

MarginProfit targets

We use your backend numbers to set profit targets by product and move spend to what makes you money.

Creative made for Google

VideoStaticsImagery

Video, statics and product imagery for YouTube, Demand Gen and Performance Max. Your best Meta creative reworked for Google formats.

Landing and presale pages

AudienceIntentTesting

Built for each audience and stage of intent, and tested against your current pages.

Measurement you can trust

Server sideNew customers

Server side tracking, installed by us or using what you already run. We report on new customers and your profit targets, not only what the ad platform claims. A written summary every week.

The Team Behind The Work

Over 15 years combined experience running Google Ads, from start ups to global brands.

Zac Cannon

Marketing background at Decathlon and Samsung. Experience managing multi million pound budgets and large ecommerce catalogues.

Archy Cannon

Eight years running Google and Meta ads for brands like Gucci, Balenciaga, Alexander McQueen, Sky and REISS. He has worked on everything from global luxury accounts to small ecommerce businesses.

Hear From Our Clients

James Whiting

Co Founder, The Skinny Food Co

It's been great to work with Zac, he's very knowledgeable and this is advantageous when looking to scale your business. Anything PPC/SEO/Ads etc then it's definitely worth a conversation. ⭐️⭐️⭐️⭐️⭐️ Thanks for all your help

Lynette Ong

CEO, Astley Clarke

It is great working with Zac. He is very knowledgeable about paid marketing, and works collaboratively as an extension of our team. The reporting we have set up is also one of the most detailed and useful platforms we have had so far in our experience of working with other agencies.

Marc Downer

Founder, Sofalistic

We have been working with Vida Digital Marketing and they are incredible. Working with Zac on the account, he is extremely responsive, helpful and not to mention knowledgeable. Can't thank them enough for the work they have done and we look forward to pushing the boundaries and growing with them. Thanks Zac and team!

Timothy T

Head of Marketing, Bright Tangerine

I had an incredible experience working with Zac at Vida Digital. Zac was able to handle our digital ad campaigns with ease, providing regular reports and insightful recommendations based on his expertise. He was extremely responsive and attentive to our needs and went above and beyond to ensure we received excellent service. I highly recommend Zac and Vida Digital to anyone looking for a knowledgeable and reliable digital marketing partner!

Imre Zsolt Nagy

Founder, Wall Bed King

It's been great working with Vida, they did a great job to turn around our ad account performance, particularly in the EU which was a bit of a struggle for us as a business as we expanded internationally.

Richard Berry

Founder, Good Money Guide

Zac has been helping us with our digital advertising for over a year now and has always provided expert advice, created highly optimised ads and set up conversion goals successfully. I highly recommend him.

Calum B

Premier Production

I’ve been consistently impressed by the work done by Zac at Vida Social. He has helped our business, Premier Production, generate a consistent flow of high quality leads. Zac works quickly, efficiently and is always thinking ahead.

Paul Harris

Co Founder, All About Law

Zac has done a great job of really professionalising the way we've approached our marketing activity.

Chris Gilroy

I have worked with Zac for over 5 years, and recommend his digital marketing services.

Book Your Growth Planning Call

Before the call
Complete a short form to help us understand your current situation, bottlenecks and goals.
On the call
We show you three things. Where your funnel is leaking, what we’d change in the ads, creative and landing pages, and what that’s worth over 90 days.
If there’s a fit
We’ll send a custom proposal and roadmap for your brand, based on where we can add value.

VIDA vs Competitors

*hint* it’s not really a competition.

Vida

Typical agency

Who runs your account

A senior growth specialist who works with you directly.

Sold by someone senior, then handed to a junior who checks with someone else every time you ask a question.

Landing pages

Built and tested for your top searches and audiences, matched to the ad.

Your homepage and collection pages, whatever the search.

Product feed

Titles, descriptions, GTINs, attributes and images optimised around real search volume.

Shopify synced to Merchant Center, with disapprovals fixed as they appear.

Creative

We make video, statics and product imagery for YouTube, Demand Gen and Performance Max.

They rely on you to provide everything.

Reach

Search, Shopping, AI Max, YouTube and Demand Gen, working as one funnel.

Search and Shopping only, capped by search volume.

Optimising for

Profit by product, using your backend margin numbers.

Platform ROAS, with more budget pushed into Performance Max.

Measurement

Server side tracking and new customer reporting against your profit targets.

Whatever the ad platform reports.

The first call

A growth planning call about your account. Where your funnel is leaking, what we’d change and what it’s worth over 90 days.

The same audit slides every brand gets.

Reporting

A weekly written summary of what changed and why.

A monthly PDF.

Contract

Month to month contracts.

6 to 12 month lock in and setup fees.

Book your growth planning call

FAQs

Straight answers before you book.

I’ve already got an agency.

Ask them who makes your creative and who owns your landing pages. If the answer is you, they’re only a media buyer. We run all three.

Will this work for my brand?

Not always, and we’ll tell you. If your budget, margins or products won’t support growth on Google, we’ll say so on the call.

What’s the minimum spend?

We work with ecommerce brands spending £10k or more a month on Google.

Who makes the creative and landing pages?

We do. Video, statics and product imagery made for Google formats, and landing pages built and tested for your top searches.

What results can we expect and when?

It depends on your account, which is why the growth planning call comes first. Before you sign anything, we show you where your funnel is leaking, what we’d change and what that’s worth over 90 days.

Who actually runs the account?

A senior growth specialist who works with you across media buying, creative and landing pages. No junior account manager in the middle.

How much time will this take from our team?

Very little. We need access to your accounts and product data at the start. After that you get a weekly written summary, and meetings when you want them.