FOR 7–8 FIGURE E-COMMERCE BRANDS READY TO SCALE.
An AI-powered growth system that continuously improves your feed, your campaigns, and your return on every pound spent — so budget always concentrates on the products that make you money.
SEARCH DATA
improves feed
FEED
wins auctions
PERFORMANCE
updates labels
LABELS
reshape campaigns
COMPOUNDING
WEEKLY
CAMPAIGNS
shift spend
CLEANER DATA
improves labels
WHAT'S INCLUDED
🛒
🔍
📺
TRANSPARENT PRICING
Your retainer funds execution — AI systems, campaign management, feed optimisation, and reporting — not account manager overhead.
FOUNDATION
from £1,500 / mo
For brands spending £10–30k/month on Google.
Every product automatically ranked by what it actually makes you — budget shifts to winners each week, underperformers suppressed
Product feed continuously tested and improved — titles, descriptions, and angles A/B tested against real search volume data, with budget pushed to the versions that perform
Campaigns built and maintained around profitability — Shopping, Search, and PMax structured so your best products always get the most spend
Up to 3 conversion-optimised landing pages for your highest-value search terms
Ads written per ad group — multiple variants tested from launch, refreshed as performance data builds
Monthly strategy call — 30 minutes, prepared agenda
Weekly report delivered via Slack or email — what changed, what we did, what's next
Access to team in Slack
Founder-led execution on every account
MOST POPULAR
GROWTH
from £3,000 / mo
For brands spending £30–100k/month on Google.
Everything in Foundation — same system, higher output volume as your catalogue and spend scales
Up to 20 landing pages — built and refreshed as new top performers emerge from the data
Multi-angle feed testing at scale — 3–4 feed variants per top-performing product, each targeting a different search angle, with budget concentrated on the version winning the most profitable traffic
Spend drift monitoring — budget concentration tracked weekly, issues flagged before they compound
Demand Gen campaigns with creative — static and video assets built in-house for your best products
Bi-weekly strategy calls
Weekly report delivered via Slack or email
Access to team in Slack
Founder-led execution on every account
PERFORMANCE
from £5,000 / mo
For brands spending £100k+/month on Google. Limited to a small number of accounts.
Everything in Growth — maximum output volume across feed, creative, copy, and analysis
Ongoing landing page builds — new pages created and refreshed continuously as the data identifies new opportunities
Full multi-angle feed programme across all top performers — more variants, more tests, faster iteration
Weekly report delivered via Slack or email — detailed, product-level, with trend analysis
Priority Slack — same-day responses
Competitor research and creative angle analysis — updated monthly
Custom reporting built around your internal metrics
Access to team in Slack
Founder-led execution on every account
Same system. Same team. Same quality of execution on every account. The difference between tiers is output volume — more landing pages, more feed variants, more creative, more analysis — because larger accounts need more of everything, not a better version of the service.
All plans: rolling monthly contract — no lock-in. No setup fee. Full account access from day one. Your data stays yours.
Fit
✓ This is for you if:
✓ You sell physical products online
✓ You're spending £10k–£150k/month on Google
✓ You have a product catalogue with 50+ SKUs
✓ Your margins vary across the range
✓ You want to know which products are making money
✓ You want a system that gets smarter over time
✗ This is not for you if:
✗ You're a single-product brand
✗ You're spending under £10k/month
✗ You're a service business or lead generation brand
✗ You have 100,000+ SKUs where a different approach fits better
✗ You want the cheapest option
CASE STUDIES
Edge of Ember — Jewellery E-commerce
How profit labelling moved budget to the right products.
Challenge
72% of Shopping spend concentrated in 18% of products — most below breakeven. A handful of high-margin SKUs were masking the losses underneath.
What we changed
Ran the Profit Matrix across 1,000+ SKUs. Applied return-rate adjustment per product. Rebuilt campaign structure around label output. Rewrote every feed title using search volume data.
Shopping CTR
Wasted spend
Revenue YoY
Rehab Your Hair — Beauty & Hair Care
Zero to £50k/month from a cold start.
Challenge
No conversion history, no AOV benchmarks, no ROAS targets. Competing against established retailers with a brand that had no Google presence.
What we changed
Built financial foundations first — breakeven ROAS, full tracking. Launched bottom-of-funnel first. Fed in influencer creative to lower CPAs on cold traffic.
Peak monthly revenue
Blended ROAS
Generic ROAS
Sofalistic — Pre-Loved Sofa Marketplace
Scaling a marketplace with two audiences and no data.
Challenge
New brand, zero history, hundreds of new products daily. Two separate audiences — buyers and sellers — each needing their own campaign logic.
What we changed
Started tCPA to establish baseline data. Built automated feed segmentation by condition and brand. Kept buyer and seller audiences in separate optimisation pools.
Total revenue
Blended ROAS
Peak monthly
QUESTIONS
