Revenue up 292% and ROAS up 136%
Wall Bed King sells wall beds in Germany, France, Spain, Italy and Portugal. We fixed the tracking, rebuilt the feed around search demand and took brand out so budget went to new customers. Sales tripled.
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Low volume, and brand inflating the numbers
We took the EU account over in mid 2025. There were too few conversions for bidding to learn from. Brand searches were counted inside total revenue and prioritised in the structure, so the account looked healthier than it was. Duplicate sale actions counted some revenue twice, and five markets could not be compared.
We fixed the signal, then went after new customers
Tracking came first. Once the numbers were right, we moved budget off brand and onto cold traffic.
One sale action
We consolidated the duplicate sale actions into one, so every sale counted once.
Weighted add to cart
With so few purchases, we gave add to cart a value weighted by the add to cart to purchase rate. Bidding had more to learn from, and add to cart stayed a secondary goal outside reported revenue.
Feed built on search demand
We restructured the product feed around what people search for, then rebuilt Shopping, Search and PMax market by market.
New customers over brand
We prioritised new customers through PMax and removed brand, so spend went into cold traffic instead of people already looking for Wall Bed King.
Sales tripled and ROAS more than doubled
August 2025 to August 2026 against the year before. Spend went up 67% and revenue went up 292%.
What drove the improvement
Numbers propped up by brand
- Too few conversions for bidding to learn from.
- Brand counted inside total revenue and prioritised in the structure.
- Duplicate sale actions counting revenue twice.
We cleaned the signal
- Merged the duplicate sale actions into one.
- Valued add to cart by the add to cart to purchase rate.
- Restructured the feed around search demand.
We went after cold traffic
- Prioritised new customers through PMax.
- Removed brand from the structure.
- Rebuilt Shopping, Search and PMax market by market.
How the account changed
Before
- Brand prioritised and counted inside total revenue
- Duplicate sale actions inflating results
- Feed titles pulled straight from the store
- Five markets that could not be compared
After
- Brand removed, budget on cold traffic through PMax
- One sale action, add to cart weighted as a secondary signal
- Feed built around search demand
- Every market judged on its own numbers
“It's been great working with Vida, they did a great job to turn around our ad account performance, particularly in the EU which was a bit of a struggle for us as a business as we expanded internationally.”Imre Zsolt Nagy, Founder, Wall Bed King
Book a call
Pick a time below. 30 minutes, no pitch deck, and you'll leave with a clear view of where your Google Ads budget is going.
We look at your account together: feed, structure, campaign setup and margin data. We tell you what we find whether you work with us or not.
A written brief covering what we found, what we'd change and what the opportunity looks like.
If there's a fit, campaigns go live within 7 days of signing. There's no lock-in and no setup fee.
