The Skinny Food Co came to us wanting to see more consistency on Google Ads. They had great potential because of high repeat purchase rates and a loyal customer base.
We will bring our marketing and platform expertise from millions of £ of ad spend, to audit and optimise your ad accounts to boost performance
The Skinny Food Co came to us wanting to see more consistency on Google Ads. They had great potential because of high repeat purchase rates and a loyal customer base.
They couldn’t find consistent profitable sales from Google because of their search and shopping campaign structure which was spending on unprofitable products.
They had a large number of products with an unoptimised feed, which was utilising titles and descriptions from their store without a clear and tested structure.
We implemented margin based bidding on Google Shopping with custom labels and implemented a feed management tool.
Alongside this we tested a simplified search structure which focussed on categories and third party brands, with customer lists to focus more heavily on new customers.
We also tested pausing certain brand terms, whilst keeping others which were found to be more incremental.
We’ve grown spend by 114% YoY, Revenue +175% YoY and ROAS +28% YoY.
Google has been scaled into a profitable sales channel across the UK and Europe.
+114% YoY
+28%
YoY
Adding a consistent flow of leads
AllAboutLaw wanted to generate a consistent flow of leads through Google Ads and turn it into a profitable sales channel for them.
Generating 100 vendor leads in 2 months
Mark Hart Real Estate needed a consistent and effective way of generating new vendor leads on a monthly basis.
When Best Practice Doesn't Apply
Bright Tangerine sells high end filming equipment across the globe, in the UK, US, Europe, APAC.
Initial Chat
We’ll start off with a quick chat to understand your current business situation and decide if we’re a good fit for each other.
Account Audit and Analysis
I’ll review your ad accounts, tracking setup, and website to put together a strategy on how I can add value.
Review Strategy
We’ll hop on a call together, to review my findings and the custom strategy I’ve created for you.
