Lead volume up 144% inside two months
Three brands across the US and Canada, all reported as one blended cost per lead. We split the account by brand and market, fixed the conversion tracking, then scaled. Monthly lead volume grew 2.4x.
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One blended number hiding three markets
LifeGuard runs three brands across the US and Canada. Everything was reported as one blended cost per lead, so nobody could see which market was carrying the account and which was dragging it. Lead volume had been flat since January.
Split the account, then scale it
The first job was giving each brand and market its own numbers.
Brand and market
Restructured the account by brand and by country, so every market had its own numbers and its own budget.
A rebuilt ICP
Rebuilt the ideal customer profile behind the targeting and the messaging for each brand.
Pages and assets
New landing pages and creative written at asset group level instead of one set for everyone.
Conversions first, then budget
Fixed the conversion actions so the bidding learned from real leads, then scaled the budget.
Volume grew nearly four times faster than cost per lead
February and March against April and May, our first two full months on the account. Monthly lead volume grew 144% while cost per lead rose 37% as spend scaled.
What drove the improvement
One number, three markets
- Three brands in two countries, reported as one blended cost per lead.
- No way to tell which market was carrying the account.
- Lead volume flat since January.
Rebuild the foundations
- Account split by brand and market.
- ICP rebuilt, new landing pages and asset group creative.
- Conversion actions fixed so bidding learned from real leads.
Put budget behind it
- Budget scaled once the tracking was fixed.
- Lead volume up 144% inside two months.
Book a call
Pick a time below. 30 minutes, no pitch deck, and you'll leave with a clear view of where your Google Ads budget is going.
We look at your account together: feed, structure, campaign setup and margin data. We tell you what we find whether you work with us or not.
A written brief covering what we found, what we'd change and what the opportunity looks like.
If there's a fit, campaigns go live within 7 days of signing. There's no lock-in and no setup fee.
